Built their brand strategy, designed their brand identity and website.
Atticus combines the accessibility and feel of a classic small-town lawyer with the breadth and power of modern technology. The final custom logotype for Atticus was built off the back of Caslon Pro in order to reflect this modern take on the small-town feel. The logotype embraces the old-style serif with organic structure, but modernized by cleaning up the letters and making them more consistent and geometric.
This case study contains the final mark, and collateral and incredible illustration work from Vera Voishvilo. The original brand direction case study can be viewed here.