New Element Fine Vapors
We helped New Element with their naming, branding, brand strategy, identity design, interior design and e-commerce site.
The New Element team came to us to help them build their new business. We had the pleasure of helping them refine their naming, tagline, identity design, and design their retail space as well as their digital store.
Create a brand that is differentiated in the vapor market, and especially in the Texas marketplace.
Convey the attention to detail and craft at every possible customer touch point.
Build a retail experience for their customers that feels like an upscale cocktail bar.
Name and Tag-Line
E- Commerce Website
With a focus on creating a natural and hand selected feeling to the print collateral we made sure to utilize recycled paper and card-stock, as well as stamping the bags ourselves. The tasting menus were modeled after a bar menu over a more traditional approach to further instill the feeling of a handpicked assortment for their customers.
Interior and Environmental Design:
Setting out the team wanted their retail space to feel more conversational and like a place for people to hangout rather than a traditional commerce location. Mixing this desire with their secondary objective of displaying all their product in a super narrow and long space became a very interesting and fun challenge to solve for.
Responsive E-Commerce Site
Due to the highly coveted and limited edition mods, devices and juices that the team was able to procure, they realized that the reputation of their shop would quickly exceed the Houston area. In order to leverage the additional sales they needed a responsive, easy to use and navigate E-commerce site.