Design Blitz: Automotive Brand Design with Alex Lazaris

For

Adobe Live

Date

October 2, 2024

Series Name

Adobe Live

Join Creative Director Alex Lazaris as he creates a brand in less than an hour! Learn how to develop visual language, choose type, and find the perfect palette.

Timestamps

0:00:00 Start 0:01:07 Show overview, today’s theme 0:02:26 New document in Illustrator adding type and fonts 0:05:05 Modifying type and shape exploration for logo concepts 0:06:53 Exploring warp options with mark, making a flag 0:10:27 Chat Q&A is Alex walking through an already finished project or starting from scratch 0:10:01 Pulling out 3 designs that could be used on a poster, continuing to explore warp 0:12:37 Mock-up logo concept over photo 0:14:27 Combining ideas, radial repeat, creating a grid pattern, mirror repeat 0:22:11 Choosing a concept and creating a lock-up 0:28:27 Type on a path, adding to photo in Photoshop as smart object 0:31:47 Adding a drop shadow and crop, adding copy below 0:37:21 Layer mask to soften edge of arch 0:37:51 Billboard copy and design in Illustrator 0:42:07 Billboard mock-up in Photoshop 0:44:31 Chat Q&A Where Alex gets his mock-ups and fonts 0:46:47 Poster mock-up 0:51:12 Outro

Broadcast transcription:

No Transcript is available for this stream. Please use the transcription function on Youtube.

Recent broadcasts:

Adobe Live

2.11.2026

• Adobe Live

Adobe Community Vodcast Ep.8: How Betting on Yourself Changes Everything with Alex Lazaris

In this episode, Alex Lazaris shares what it really looks like to bet on yourself as a designer. From evolving creatively to navigating the realities of modern creative careers, Alex reflects on growth, risk-taking, and learning to trust your instincts when there’s no clear roadmap. A candid conversation about building momentum, embracing change, and designing a career on your own terms.

Watch now

Adobe Live

Firefly

1.7.2026

• Adobe Live

Fully Express Yourself with Adobe Firefly and Alex Lazaris

Join Creative Director Alex Lazaris as he leverages Adobe Express, Firefly, and Photoshop to turn your dreams into reality. Learn how to integrate Adobe's latest AI tools and Express in new ways to help you get your creative work into the world quicker.

Watch now

Adobe Live

Firefly

11.4.2025

• Adobe Live

Firefly into the Future with Alex Lazaris

Join Creative Director Alex Lazaris as he leverages Firefly Boards and photoshop beta to create moodboards, mashups and more in this fantastic and futuristic stream. Learn how to integrate Firefly and other Adobe Photoshop AI Tools into your workstream.

Watch now

41

Adobe Live

2.11.2026

•

Adobe Live

Adobe Live

Firefly

1.7.2026

•

Adobe Live

Adobe Live

Firefly

11.4.2025

•

Adobe Live

Home

Work

Studio

Press & awards

Resources

Jobs

Strategy

Branding

Creative

Design

Photography

Businesses & Services

Technology

Food & Beverage

Hospitality

Fashion

Sports

Gaming

Music