Design Blitz: Floral Design Studio Branding with Alex Lazaris

For

Adobe Live

Date

April 23, 2025

Series Name

Adobe Live

Join Creative Director Alex Lazaris as he blitzes through brand design for Floweret a boutique floral design studio based in NYC. Learn how Alex rapidly builds brands, collateral and design systems. Alex will show you tips and tricks inside illustrator and photoshop to rapidly bring your brand projects to life.

Timestamps

0:00:00 Start 0:01:48 Project overview, Floweret florist brand 0:04:08 Creating flower accents in Illustrator, floral arrangement examples 0:06:16 Creating poster designs using floral arrangements, creating grid of guides 0:10:41 Creating square design with different arrangement and colors 0:14:04 Editing photo in Photoshop, posterizing 0:16:29 White poster design with posterized image from Photoshop using grids to align copy 0:20:01 Recoloring posterized image in Illustrator, experimenting with image trace for the same result as vector art 0:25:46 Creating a mock-up in Photoshop using Adobe Stock images 0:30:15 Making mock subway system icons with branding and adding to the subway mock-up 0:37:06 Creating a second poster for subway using more floral arrangements from client and vignette 0:43:31 Creating second subway poster mock-ups with Adobe Stock 0:45:56 Designing pop-up event poster for subway mock-up, adding copy from website 0:51:51 Adjusting image in mock-up 0:52:54 Recap and outro

Broadcast transcription:

No Transcript is available for this stream. Please use the transcription function on Youtube.

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