Afterlife Party:
Fortnite X J Balvin

Industry

Gaming & Entertainment

Company Size

2000+ people

Summary

awaken your spirit in the Afterlife Party

ProjecT Scope

Creative Direction
Art Direction
Design

Credits:

Performer: J Balvin
Content Producers: Blink Inc
XR Technical Producer: xR Studios, The Squared Division
Fray Team: Finn Ross, Adam Young, Norvydas Genys & Henrique Ghersi
Stage Photos: Epic Games Studio
Senior Designer: Jon Meilike
Motion Graphics: Jim Regan

Press / Awards:

RollingStone
Variety
Spin

Headlining 2020's Fortnitemares event, reggaeton global ambassador superstar and four-time Latin GRAMMY winner J Balvin will awaken your spirit in the Afterlife Party — a special performance in Party Royale featuring his biggest hits and the debut of his brand new song with Sech!

Rolling Stone Magazine Excerpt

“I am always looking for innovative ways to connect with fans that have been so incredibly supportive of my career and music, as well as gain exposure to future fans,” Balvin said in a statement accompanying the announcement. “Partnering with Fortnite is an out of this world way to perform a concert in 2020.”

J Balvin on Collaborating with Fortnite

1 /

-

XR (Cross Reality) Recording

“J Balvin and Epic Games brought this performance to life using innovative XR (cross reality) technology using LED walls and camera tracking. Fans were given a incredibly unique experience at the Party Royale big screen, where Balvin performed in a completely virtual world created exclusively for this event.” 

- Fortnite PR Release

1 /

-

Costume Party

“As a souvenir of your journey with J Balvin into the netherworld, all Party Trooper owners who attend any of the Afterlife Party showings in Fortnite will unlock the exclusive J Balvin style. (Wearing the Outfit to the show is optional for unlocking the style. Bring any spooky Outfit you'd like!)”

- Fortnite PR Release

Start a project

Fortnite X Balenciaga

Apparel & Product, Campaign, Design Systems

,

Gaming, Fashion, Technology

Black, White

Fortnite and Balenciaga - Fashion’s Foray into the Metaverse, Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership

Linktree

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

blue, green, yellow, orange

Linktree Rebrand- Best of Behance

Unreal Engine

Branding, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, blue

none

Gin & Juice

Branding, Apparel & Product, Design Systems

,

Fashion; Sports;

black, white

none

Metahuman Creator

Branding, Photography, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, orange

none

Fortnite Afterlife Party Featuring J Balvin

Campaign, Design Systems

,

Music, Gaming

blue, yellow, orange, purple, pink

J Balvin Will Play a Fortnite Show on Halloween

Sorbo Tequila

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Sorbo Tequila- Best of Packaging, Sorbo Tequila's Bold Design Packs a Punch

Fortnite Spotlight Series

Campaign, Design Systems

,

Music, Gaming

blue, pink

none

Sup Dog

Branding, Campaign, Packaging, Photography

,

Hospitality, Food & Beverage

yellow, red

Sup Dog Is An Instant Cult-Classic, Sup Dog - Best of Branding

Icon Motorsports Airflite Helmet

Campaign, Apparel & Product, Photography

,

Sports, Fashion

Black, white, green

Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet

Frances Harvey

Branding, Campaign, Packaging, Web, Design Systems, Photography

,

Businesses & Services

green

Frances Harvey Featured in Mindsparkle Mag

Fortnite Soundwave Series

Campaign, Design Systems

,

Music, Gaming

blue, green, yellow, orange, red, purple, pink

none

Atticus

Branding, Web, Design Systems

,

Technology, Businesses & Services

green

Atticus Law- Best of Branding, Best Lawyer Logos & Branding of 2020

Slay Rosé

Branding, Packaging, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Slay Rose- Best of Dimension, Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware

Carbon6

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, white, blue, green, yellow, orange, red, purple, pink

Carbon6 Brand Featured in Mindsparkle Mag

Total Service

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, purple, green

Automated Integration is now Total Service

Anorak

Branding, Packaging, Photography

,

Food & Beverage

Black, white, yellow, orange

Anorak Is A Whiskey For Fans Of The Unusual

Partea

Campaign, Packaging, Web

,

Food & Beverage

yellow, orange, red, purple, pink

none

Daedalus

Branding, Campaign, Web, Apparel & Product, Photography

,

Fashion, Technology

Black, white, red

Daedalus Featured in Mindsparkle Mag

Fortnite X Rocket League Kaskade Concert

Campaign, Design Systems

,

Music, Gaming

purple, pink

none

Twitch Summation

Campaign, Apparel & Product, Design Systems

,