Initial brand strategy and identity work we created for Atticus.
Atticus is a new kind of law firm, on a mission to reinvent how Americans seek and find legal help. Atticus is a single place that anyone can turn to for rapid, expert help answering questions about their legal needs. They diagnose their client’s needs, explain their options, and help them find and hire the right lawyer (or nonprofit) to move forward.
Atticus combines the accessibility and feel of a classic small-town lawyer with the breadth and power of modern technology. The custom logotype and responsive brand system were built to convey this modern view of a welcoming confident and successful small town lawyer.