Capsule came to us to help transform their brand and skateboard line into one that would resonate and capture the interest a wide range of skateboarders.
Capsule Skateboards is a new skateboard company based out of Cyprus. They are pushing new technology and pressing techniques into the skateboard industry and turned to us to build a new identity system, collateral and their inaugural line of board graphics.
Create a brand strategy that serves as a guiding light for future inniatives and campaigns.
Create a brand that is timeles, yet is approachable to long time skaters as well as newbies.
Create a range of skateboard decks that appeal to a wide range of skaters and beginners.
4 Skateboard Graphics
2 Longboard Graphics
A small pressurized compartment or vehicle (as for space flight)
Summary of Strategy:
Capsule Skateboards provide more pop than your conventional wood board. These boards launch their riders with explosive power to new heights. We provide superior skateboards for people to be creative and push their personal boundaries. Brand queues should capture the emotional and exciting feeling that early space travel used to evoke in people. The same mysticism and explorative nature of early space travel is exactly whats appealing about skateboarding. Our brand nurtures and encourages beginners and builds on the existing skate world by having superior skate products.
Dissecting the Mark:
The mark is made up of several components that reflect the brand strategy and hint at the nomenclature of the brand.
The monogram C is titled on its axis at a 45 DegreeV angle to provide a launch platform for the arrow/space capsule.
The Capsule arrow/spaceship is placed 45 Degrees from the center of the mark moving up and to the right to show increase in speed, height and momentum.
The Capsule arrow/spaceship nestles in the upper right corner of the bounding box in a manor thats balanced and complete.
The thick monogram “C” that serves as the base of the shape, is derived from the the silohuette of a skateboard wheel.
Each graphic pays hommage to space flight and sci-fi, while also being different enough from each other to provide a spectrum of boards for people to choose from.