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Anorak Whiskey

Case Study View
Gallery View

Industry

Food & Beverage, Alcohol

Company Size

20+

Summary

Building a brand for fans of the unusual

Amber whiskey bottle with bold ANORAK branding on wood surface, casting a long shadow.

ProjecT Scope

Naming
Branding
Logo design
Motion Design
Website Design
Packaging
Collateral
Product Photography
Lifestyle Photography
Marketing Assets
Creative Direction

Client Collaborators:

Mark Hayden
John Davison

Press / Awards:

Dieline

Anorak Whiskey is a small batch whiskey company that specializes in unique flavor profiles. The company was founded by two life-long two friends who shared a passion for whiskey and a desire to create something different. They wanted to create a whiskey that was both flavorful and complex, but also approachable for new drinkers.

Monochrome website design for ANORAK, featuring experimental whiskey with barrel background.
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Client Testimonial

"We approached Lazaris with a challenging product - our unique small batch whiskey - and they approached us with a vision. What stood out was their commitment to creating a brand as unconventional as our whiskey. They didn't just understand our desire to stand out, they celebrated it. They fell in love with our rectangular bottle, and it's from this love that Anorak's distinct brand was born.

From the outset, Lazaris ensured our brand was not just about selling whiskey, but about selling an experience - one that is as unique and unexpected as the flavors of our whiskey. They built branding and packaging that instantly captures attention on the shelf, a visual magnet for new buyers. But they went beyond mere attraction. They designed a narrative around our product that holds attention, making Anorak not just a purchase, but a conversation starter.

In an industry where tradition often takes precedence over innovation, Lazaris has proven that there is always room to break norms and stand out. Their work is not just about aesthetics, but about telling a story, the Anorak story. They've created a brand that is a testament to being 'fans of the unusual,' just like us.

Working with Lazaris was not just about creating a brand; it was about creating an identity that we, and our customers, could connect with. It was an unexpected, innovative, and ultimately unique experience - much like a sip of Anorak Whiskey."

Mark Hayden,  Master Distiller at Anorak Whiskey

Love at First Sight

Our approach to this project was just as unconventional as the brand. The journey began when we fell in love with the distinctive rectangular bottle. Inspired by its shape, we chose to literally and figuratively build the brand around their physical assets, marking a departure from our traditional branding approach of designing the identity before the tangible assets.

ANORAK whiskey bottle lying down, casting a sharp shadow on a white background.
Standing ANORAK whiskey bottle with a spotlight, creating a dramatic shadow on a dark backdrop.
ANORAK whiskey bottle on wooden table with grey fabric, bathed in warm light and shadows.
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Product Photography

We chose to photograph the Anorak bottles in a way that highlighted the liquid color. The idea behind this technique is that this system can be used for different aged whiskeys and small batch experiments. We look at this system as a scalable, interesting and engaging photography system that will grow alongside their experiments. We love shooting with hard lighting and the interplay between light, glass, and liquid.

Top-down view of ANORAK whiskey with business card, casting a shadow over a dual-tone background.

Behind the Brand

The brand itself is a nod to the unconventional, embracing and celebrating the peculiar and extraordinary. In this spirit, we chose to build the brand in black and white, while leveraging the color of the whiskey as an accent color. By using a very condensed and tall typeface with accentuated ink traps we gave the brand and its corresponding type system more intrigue and interest.

Close-up of ANORAK business cards beside whiskey glass, with focus on Master Distiller's title.
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