Art Direction and design support for Twitch’s launch into selling physical goods. Our work created a new multi-million dollar line of business for Twitch.
We art directed and supported the first ever Twitch look book campaign, which featured very logo heavy apparel. We leveraged Twitch streamers and arcade environment to create an authentic activation where the streamers were able to game together in their Twitch threads.
After the initial launch of the very logo heavy Twitch merchandise, we had the opportunity to steer the merchandise aesthetic toward a more youthful, street and casual vibe that resonated better with the Twitch customer. Below are some items from both the spring and fall 2018 lines. The Signalnoise Collection was the 2018 summer/ back to school collection.