Twitch Merchandise

Industry

Gaming & Entertainment

Company Size

2000+ people

Summary

Twitch’s launch into selling physical goods

Project Scope

Creative Direction
Art Direction
Design
Campaign Creative
Marketing Assets

Credits:

Skyler Muench

Press / Awards:

GeekWire
Esports Observer

The first ever Twitch look book campaign brought Twitch streamers to an arcade environment. This authentic activation featured logo heavy apparel and gave streamers an IRL chance to interact with each other.

Group of gamers engaging in a pinball game at an arcade.

Focused woman playing a basketball arcade game.

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Twitch Merchandise Launch Photoshoot

We launched the Twitch Merchandise Line with a lifestyle photo shoot of some of our favorite small content creators playing games together at an arcade. These images were used across the season’s lookbook as well as in the marketing collateral and store dressing on the Amazon shop.

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Moving Beyond Logo Heavy Gear

After the initial launch of the very logo heavy Twitch merchandise, we had the opportunity to steer the merchandise aesthetic toward a more youthful and casual vibe that resonated better with the Twitch customer. Below are some items from both the spring and fall 2018 lines. The Signalnoise Collection was the 2018 summer/ back to school collection.

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Pax Merch

For PAX we built a capsule collection of various merchandise items that would resonate with the Twitch audience. The offering was a combination of the tried and true logo forward items, as well as some limited release items and accessories.

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Twitch Pride Merchandise

The “Cheer for Equality” shirts are designed not just around the rainbow flag, but the bisexual, transgender, and lesbian flags as well. 100% of profit of each sale were donated to the HRC®

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Fortnite X Balenciaga

Apparel & Product, Campaign, Design Systems

,

Gaming, Fashion, Technology

Black, White

Fortnite and Balenciaga - Fashion’s Foray into the Metaverse, Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership

Linktree

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

blue, green, yellow, orange

Linktree Rebrand- Best of Behance

Unreal Engine

Branding, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, blue

none

Gin & Juice

Branding, Apparel & Product, Design Systems

,

Fashion; Sports;

black, white

none

Metahuman Creator

Branding, Photography, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, orange

none

Fortnite Afterlife Party Featuring J Balvin

Campaign, Design Systems

,

Music, Gaming

blue, yellow, orange, purple, pink

J Balvin Will Play a Fortnite Show on Halloween

Sorbo Tequila

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Sorbo Tequila- Best of Packaging, Sorbo Tequila's Bold Design Packs a Punch

Fortnite Spotlight Series

Campaign, Design Systems

,

Music, Gaming

blue, pink

none

Sup Dog

Branding, Campaign, Packaging, Photography

,

Hospitality, Food & Beverage

yellow, red

Sup Dog Is An Instant Cult-Classic, Sup Dog - Best of Branding

Icon Motorsports Airflite Helmet

Campaign, Apparel & Product, Photography

,

Sports, Fashion

Black, white, green

Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet

Frances Harvey

Branding, Campaign, Packaging, Web, Design Systems, Photography

,

Businesses & Services

green

Frances Harvey Featured in Mindsparkle Mag

Fortnite Soundwave Series

Campaign, Design Systems

,

Music, Gaming

blue, green, yellow, orange, red, purple, pink

none

Atticus

Branding, Web, Design Systems

,

Technology, Businesses & Services

green

Atticus Law- Best of Branding, Best Lawyer Logos & Branding of 2020

Slay Rosé

Branding, Packaging, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Slay Rose- Best of Dimension, Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware

Carbon6

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, white, blue, green, yellow, orange, red, purple, pink

Carbon6 Brand Featured in Mindsparkle Mag

Total Service

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, purple, green

Automated Integration is now Total Service

Anorak

Branding, Packaging, Photography

,

Food & Beverage

Black, white, yellow, orange

Anorak Is A Whiskey For Fans Of The Unusual

Partea

Campaign, Packaging, Web

,

Food & Beverage

yellow, orange, red, purple, pink

none

Daedalus

Branding, Campaign, Web, Apparel & Product, Photography

,

Fashion, Technology

Black, white, red

Daedalus Featured in Mindsparkle Mag

Fortnite X Rocket League Kaskade Concert

Campaign, Design Systems

,

Music, Gaming

purple, pink

none

Twitch Summation

Campaign, Apparel & Product, Design Systems

,