page title

Work
41
Awards & Press
Studio
Resources
Start a project

Fortnite Soundwave Series

Case Study View
Gallery View

Industry

Gaming & Entertainment

Company Size

2000+ people

Summary

a music festival on a global scale

Colorful abstract geometric shapes on a purple background with 'Fortnite Soundwave Series' text for a vibrant event design.

ProjecT Scope

Creative Direction
Art Direction

Credits:

Motion Graphics by Jim Regan

Collaborators:

Archrival
BertBuilds
Paradox Builds
Zen Creative
3D Lab

A series of musical shows featuring artists from around the world. Every show takes place in its own interactive experience in-game.

🎵 Over the course of several months, Australian singer-songwriter Tones And I, Brazilian rapper Emicida, Japanese pop artist and music producer Gen Hoshino, and record breaking French-Malian singer Aya Nakamura have performed their own shows and experiences in Fortnite. Keep an eye out for details as the soundwave goes on.

🎵We worked closely with the agency Archrival to bring this project to life. One of the key considerations for this project was building a scalable design system that worked across all asset sizes and localized into 13 regions.

Series of 'Fortnite Soundwave Series' banners in different languages with gradient backgrounds and patterned designs.
Fortnite concert scene with digital screens, laser lights, and a virtual performer, illustrating immersive event technology.
Fortnite concert with vibrant stage and animated crowd, emphasizing dynamic event and performance design.
Surreal Fortnite landscape with floating houses and a pink sky, showcasing imaginative event setup.
Left Arrow Icon

1

/

-

Right Arrow Icon
Bold yellow 'Fortnite Soundwave Series' text variations on a vivid pink background, showcasing typographic design diversity.

Musical Shows Kicking off with Mohamed Hamaki

“The first show of the Fortnite Soundwave Series — a series of musical shows featuring artists from around the world — began October 1, 2021. Every show took place in its own interactive experience in-game. The first artist in the line-up? You may have heard him on the radio in Fortnite: Egyptian superstar Mohamed Hamaki!”

- Fortnite Press Release
Promotional graphic for Fortnite Soundwave Series featuring Mohamed Hamaki, dates, and colorful abstract shapes.
Left Arrow Icon

1

/

-

Right Arrow Icon

Tones and I in an Interactive Madhouse

“After Egyptian superstar Mohamed Hamaki started off the Soundwave Series, Australian singer-songwriter Tones And I kept it going with her own show airing back-to-back for 72 hours on Jan. 21, 2022, at 6 PM ET!”

- Fortnite Press Release
Live concert scene with an artist on screen, excited audience, and 'Fortnite Soundwave Series' branding.
Promo for 'Tones and I' event in Fortnite Soundwave Series with date details and vivid graphic design.
Artistic Fortnite Soundwave Series graphic with a vinyl record and artist image, showcasing creative branding.
Fortnite Soundwave Series creative graphic featuring abstract shapes and a broken wall, symbolizing dynamic sound.
Left Arrow Icon

1

/

-

Right Arrow Icon

Emicida Looks Inward in Fortnite Series

“Emicida’s interactive experience is inspired by his life’s journey and how it influenced his music. The setlist, which includes some of Emicida’s biggest hits, tells the story of how he grew up in Jardim Cachoeira in the north of São Paulo, Brazil, and became a successful worldwide artist and one of Brazil's most popular rappers.

In the experience, Emicida shares stories of his journey, from participating street rap battles to becoming recognized internationally.”

- Fortnite Press Release
Dynamic Fortnite Soundwave Series graphic with Emicida's name breaking through a wall, symbolizing powerful music.
Left Arrow Icon

1

/

-

Right Arrow Icon

Gen Hoshino to Deliver a Soulful Performance

“Hoshino’s interactive experience put players in an evolving space, with changing colors, scenery, and activities to match the mood. By the end of the highly emotional performance, players will feel a deeper connection with themselves, Hoshino, and his music.”

- Fortnite Press Release
Promotional image for Gen Hoshino's Fortnite Soundwave Series event with starting date and vibrant graphics.
Left Arrow Icon

1

/

-

Right Arrow Icon
Animated concert audience in Fortnite Soundwave Series event, silhouetted against a bright stage backdrop.

Aya Nakamura Brings Paradise

“The song Copines evokes the feeling of paradise. What better setting to reinforce this powerful feeling than on a tropical stage set in the Paradise season of Fortnite?”

- Fortnite Press Release
Soundwave Series branding showcasing the Aya Nakamura concert.
Left Arrow Icon

1

/

-

Right Arrow Icon
Start a project

More work

Fortnite X Balenciaga

Apparel & Product, Campaign, Design Systems

,

Gaming, Fashion, Technology

Black, White

Fortnite and Balenciaga - Fashion’s Foray into the Metaverse, Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership

Linktree

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

blue, green, yellow, orange

Linktree Rebrand- Best of Behance

Unreal Engine

Branding, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, blue

none

Chateau

Apparel & Product, Campaign, Design Systems

,

Hospitality, Food & Beverage

Black, Red, White

Gin & Juice

Branding, Apparel & Product, Design Systems

,

Fashion; Sports;

black, white

none

Metahuman Creator

Branding, Photography, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, orange

none

Fortnite Afterlife Party Featuring J Balvin

Campaign, Design Systems

,

Music, Gaming

blue, yellow, orange, purple, pink

J Balvin Will Play a Fortnite Show on Halloween

Sorbo Tequila

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Sorbo Tequila- Best of Packaging, Sorbo Tequila's Bold Design Packs a Punch

Fortnite Spotlight Series

Campaign, Design Systems

,

Music, Gaming

blue, pink

none

Sup Dog

Branding, Campaign, Packaging, Photography

,

Hospitality, Food & Beverage

yellow, red

Sup Dog Is An Instant Cult-Classic, Sup Dog - Best of Branding

Icon Motorsports Airflite Helmet

Campaign, Apparel & Product, Photography

,

Sports, Fashion

Black, white, green

Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet

Frances Harvey

Branding, Campaign, Packaging, Web, Design Systems, Photography

,

Businesses & Services

green

Frances Harvey Featured in Mindsparkle Mag

Elaio Olive Oil

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

green

Fortnite Soundwave Series

Campaign, Design Systems

,

Music, Gaming

blue, green, yellow, orange, red, purple, pink

none

Atticus

Branding, Web, Design Systems

,

Technology, Businesses & Services

green

Atticus Law- Best of Branding, Best Lawyer Logos & Branding of 2020

Slay Rosé

Branding, Packaging, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Slay Rose- Best of Dimension, Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware

Carbon6

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, white, blue, green, yellow, orange, red, purple, pink

Carbon6 Brand Featured in Mindsparkle Mag

Total Service

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, purple, green

Automated Integration is now Total Service

Anorak

Branding, Packaging, Photography

,

Food & Beverage

Black, white, yellow, orange

Anorak Is A Whiskey For Fans Of The Unusual

Partea

Campaign, Packaging, Web

,

Food & Beverage

yellow, orange, red, purple, pink

none

Daedalus

Branding, Campaign, Web, Apparel & Product, Photography

,

Fashion, Technology

Black, white, red

Daedalus Featured in Mindsparkle Mag

Fortnite X Rocket League Kaskade Concert

Campaign, Design Systems

,

Music, Gaming

purple, pink

none

Twitch Summation

Campaign, Apparel & Product, Design Systems

,

Gaming, Fashion, Technology

Black, white

Twitch Summation- Best of Branding

Fortnite Presents Short Nite

Campaign, Packaging, Design Systems

,

Gaming

blue, yellow, orange, red

none

Twitch X Signalnoise Collection

Campaign, Web, Apparel & Product, Photography

,

Gaming, Fashion, Technology

Black, white, blue, purple

none

Rein

Photography, Branding, Packaging

,

Food & Beverage

green, blue, pink

none

Dieguis

Branding

,

Music, Technology, Businesses & Services

Black, white,

none

Vista Hotel

Branding

,

Hospitality

white, blue, green

Vista Hotel - Best of Branding, A boutique hotel "VISTA" that combines abundant nature with modernity

Two Sons

Branding, Packaging, Photography

,

Hospitality, Food & Beverage

blue, purple

Two Sons Donut Emporium Branding Gives You a Sugar High, Two Sons Donut Emporium - Best of Branding

Fuego Hot Sauce

Branding, Packaging, Photography

,

Food & Beverage

blue, green, purple, pink

Fuego Hot Sauce Has Us Dreaming Of BBQ

Cheeki Breeki

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

Black, white, red

none

Twitch Presents

Branding, Campaign, Design Systems

,

Gaming, Technology

blue, purple, pink

none

Twitch Merchandise

Campaign, Apparel & Product

,

Gaming, Fashion, Technology

Black, white, blue, purple

none

Reflektive

Branding, Campaign, Design Systems

,

Technology, Businesses & Services

Black, white, blue

none

Twitch X Landyachtz

Campaign, Apparel & Product

,

Gaming, Sports, Fashion, Technology

Black, white, blue, green, red, purple

none

Capsule Skateboards

Branding, Apparel & Product

,

Sports, Fashion

Black, white, orange

none

Blosch + Partners

Branding, Design Systems

,

Businesses & Services

Black, white, blue

none

The Mixologist

Photography

,

Hospitality, Food & Beverage

green, yellow

none

The Muse

Branding

,

Hospitality, Food & Beverage

blue, yellow, orange, red

none

Alpha Snowboards

Branding, Web, Apparel & Product

,

Sports, Fashion

blue

none

Smells Like My Armpit

Apparel & Product; Campaign; Photography

,

Fashion

purple, black, white

none

Businesses & Services

Technology

Food & Beverage

Hospitality

Fashion

Sports

Gaming

Music

Photography

Design Systems

Apparel & Product

Web

Packaging

Campaign

Branding

Pink

Purple

Red

Orange

Yellow

Green

Blue

White

Black

The Mission Driving Lazaris
The Mission Driving Lazaris
Communication Arts - Fresh
Communication Arts - Fresh
Total Service - Behance Branding
Total Service - Behance Branding
Resilience and Creativity
Resilience and Creativity
Risk Taking and Branding
Risk Taking and Branding
Meet Alex Lazaris
Meet Alex Lazaris
Two Sons Donut Emporium - Best of Branding
Two Sons Donut Emporium - Best of Branding
Intergalactic Bunnies- Best of Dimension
Intergalactic Bunnies- Best of Dimension
Dreamscapes- Best of Dimension
Dreamscapes- Best of Dimension
Two Sons Donut Emporium - Adobe Stock Gallery
Two Sons Donut Emporium - Adobe Stock Gallery
Twitch X Signalnoise - AIGA Showcase
Twitch X Signalnoise - AIGA Showcase
Twitch X Signalnoise - Fashion Apparel
Twitch X Signalnoise - Fashion Apparel
Vista Hotel - Adobe Stock Gallery
Vista Hotel - Adobe Stock Gallery
Vista Hotel - AIGA Showcase
Vista Hotel - AIGA Showcase
Vista Hotel - Best of Branding
Vista Hotel - Best of Branding
Raising a glass to 17 great label designs for International Beer Day
Raising a glass to 17 great label designs for International Beer Day
Twitch Summation- AIGA Showcase
Twitch Summation- AIGA Showcase
Sorbo Tequila's Bold Design Packs a Punch
Sorbo Tequila's Bold Design Packs a Punch
Twitch Summation- Best of Branding
Twitch Summation- Best of Branding
Twitch Summation- Illustrator
Twitch Summation- Illustrator
Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet
Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet
Two Sons Donut Emporium Branding Gives You a Sugar High
Two Sons Donut Emporium Branding Gives You a Sugar High
Mindsparkle Mag- Slay Rosé
Mindsparkle Mag- Slay Rosé
Top 10 Type Packaging Design
Top 10 Type Packaging Design
20 Retrofuturistic Typography Designs of the New 20’s
20 Retrofuturistic Typography Designs of the New 20’s
14 Portland Branding Agencies Setting Businesses Up for Success
14 Portland Branding Agencies Setting Businesses Up for Success
Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware
Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware
Anorak Is A Whiskey For Fans Of The Unusual
Anorak Is A Whiskey For Fans Of The Unusual
Slay Rose- Best of Dimension
Slay Rose- Best of Dimension
Fuego Hot Sauce Has Us Dreaming Of BBQ
Fuego Hot Sauce Has Us Dreaming Of BBQ
Best Lawyer Logos & Branding of 2020
Best Lawyer Logos & Branding of 2020
Atticus Law- Best of InDesign
Atticus Law- Best of InDesign
Atticus Law- Best of Branding
Atticus Law- Best of Branding
A boutique hotel "VISTA" that combines abundant nature with modernity
A boutique hotel "VISTA" that combines abundant nature with modernity
Classic Yellow and Red Are Combined for Modern Eatery Sup Dog's Branding
Classic Yellow and Red Are Combined for Modern Eatery Sup Dog's Branding
Sup Dog - Best of InDesign
Sup Dog - Best of InDesign
Sorbo Tequila- Best of Packaging
Sorbo Tequila- Best of Packaging
Sup Dog - Best of Branding
Sup Dog - Best of Branding
15 Whiskey Package Designs
15 Whiskey Package Designs
Minimal + Modern: Sorbo Tequila
Minimal + Modern: Sorbo Tequila
Sup Dog Is An Instant Cult-Classic
Sup Dog Is An Instant Cult-Classic
Frances Harvey Featured in Mindsparkle Mag
Frances Harvey Featured in Mindsparkle Mag
Carbon6 Brand Featured in Mindsparkle Mag
Carbon6 Brand Featured in Mindsparkle Mag
Fortnite Summer Splash 2020- Behance Illustration
Fortnite Summer Splash 2020- Behance Illustration
Daedalus Featured in Mindsparkle Mag
Daedalus Featured in Mindsparkle Mag
J Balvin Will Play a Fortnite Show on Halloween
J Balvin Will Play a Fortnite Show on Halloween
Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership
Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership
Automated Integration is now Total Service
Automated Integration is now Total Service
Fortnite and Balenciaga - Fashion’s Foray into the Metaverse
Fortnite and Balenciaga - Fashion’s Foray into the Metaverse
Fortnite X Balenciaga
Fortnite X Balenciaga
Linktree Rebrand- Best of Behance
Linktree Rebrand- Best of Behance
Navigation
Home
Work
Studio
Press & awards
Resources
Jobs
Services
Strategy
Branding
Creative
Design
Photography
Industries
Businesses & Services
Technology
Food & Beverage
Hospitality
Fashion
Sports
Gaming
Music
Glossary

Acronym

Brand

Brand Ambassador

Brand Archetype

Brand Architecture

Brand Assets

Brand Attributes

Brand Audit

Brand Awareness

Brand Discovery

Brand Equity

Brand Experience

Brand Gap

Brand Guidelines

Brand Harmonization

Brand Identity

Brand Image

Brand Map

Brand Personality

Brand Positioning

Brand Positioning Statement

Brand Preference

Brand Promise

Brand Standards

Brand Strategy

Brand Values

Branding

Branding Agency

Co-Branding

Collateral

Color System

Copyleft

Copyright

Core Values

Design Grid

Differentiation

Endorsed Brand

Eponym

Intangibles

Lazaris

Lazaris Material

Logo

Logotype

Market Leader

Market Share

Masterbrand

Mission Statement

Monogram

Parent Brand

Positioning Statement

Rebranding

Repositioning

Sub-brand

Tagline

Tangibles

Trademark

Value Proposition

Vision Statement

Visual Identity

Wordmark

All rights reserved©

Behance

linkedin

Newsletter

Youtube