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The Muse

Case Study View
Gallery View

Industry

Hospitality, Food & beverage

Company Size

1-30

Summary

Let the Muse inspire you

Logo of 'THE MUSE' with a minimalist rainbow design against a clear sky backdrop.

Project Scope

brand Strategy
Logo design
Brand systems
Menu Design
Brand Guidelines

Client Collaborators:

James Chapman

Nestled in sunny Southern California, The Muse isn't just a bar and restaurant; it's a symphony of the many elements that makes California iconic. Our challenge was to harness the magic of the Golden State and design a brand experience that leaves every patron feeling both inspired and rejuvenated.

Female surfer holding a red and yellow board with 'THE MUSE' logo, tropical background.

client testimonial

“The Lazaris team instantly captured the essence of California we wanted to portray, blending the surf, skate, and music culture seamlessly into our space. Their keen eye for detail, paired with their distinct design strategies, transformed our repurposed warehouse into a luminous sanctuary that truly encapsulates the spirit we wanted to convey.

James Chapman, Co-Founder
Gourmet breakfast plate with 'THE MUSE' branding, highlighting fresh, organic ingredients.
Industrial chic dining space with 'THE MUSE' branding, exemplifying modern restaurant design.
Elegant appetizer plates with prosciutto and melon, 'THE MUSE' branding for a culinary design.

The Space

Set within a repurposed industrial warehouse, the architecture of The Muse was both an opportunity and a canvas. The high ceilings and expansive skylights became integral design elements, allowing California's sun to drench the interiors and create a welcoming aura.

Close-up of a person using a 'THE MUSE' branded vintage turntable, representing retro design.
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Inspiration & Design:

The ethos of The Muse is a harmonious blend of California's distinct cultural facets: surf, skate, and music. Our design approach aimed to capture these elements, presenting them in an intertwined, open space. The atmosphere we curated balances a laid-back vibe with dynamic energy, ensuring the space can host a wide range of desires and events. The space provides more than a one-note experience by catering to everyone; from those seeking a tranquil breakfast spot with the morning paper to those looking for a more lively setting for mimosas with friends.

Branded coasters with 'The Muse' logo, exemplifying agency's brand identity on wooden background.
Matchbox with 'The Muse' branding, symbolizing agency's innovative and creative spark in design.
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Right Arrow Icon

Inspiration & Design:

The ethos of The Muse is a harmonious blend of California's distinct cultural facets: surf, skate, and music. Our design approach aimed to capture these elements, presenting them in an intertwined, open space. The atmosphere we curated balances a laid-back vibe with dynamic energy, ensuring the space can host a wide range of desires and events. The space provides more than a one-note experience by catering to everyone; from those seeking a tranquil breakfast spot with the morning paper to those looking for a more lively setting for mimosas with friends.

The Muse's brand guidelines. Cards show color and type.
Smiling person leaning against a wall with 'THE MUSE' branding, representing the agency's vibrant and youthful image.
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