The design system broken into layers
The design system can be broken down into three layers. The gradient serves as the base layer and can be used to reflect the tool’s original color palette while simultaneously moving it into the new brand system. The gradients help reflect the dynamism of the tools offering and the constant evolving nature of Carbon 6.
The mid layer is where we add in a bit of noise. The noise helps ground the collateral by making the gradients feel as though they are comprised of particles, molecules, or even data. It also makes the color system feel more tangible.
The foreground pattern layer is comprised of custom built patterns that we created for each of the tool systems, as well as the primary Carbon 6 brand. The pattern overlay is intentionally subtle as to avoid the feeling of looking through a chain link fence.
These three elements form a highly dynamic, communicative, and unique system that helps fight asset fatigue, which is incredibly important when marketing both the individual tools as well as the full suite of products.
