Photo Treatment Extends Collateral Usage
Our visual treatment for Total Service’s images is a thoughtful fusion of design and strategy, intended to extend the brand's visual language and create engaging collateral. This unique treatment uses binary squares in an on/off arrangement, a clear nod to the brand's geometric logo and an embodiment of the digital platform that Total Service builds. The binary pattern is an underpinning element in the field of technology and computing, mirroring the software's foundations. While it serves as a thematic extension of the brand's identity, it also creates a captivating visual rhythm across the collateral system. It punctuates images with bold, geometric shapes, infusing them with a layer of intrigue, making them striking and memorable. This nuanced photo masking treatment, with its repeating patterns and abrupt contrasts, adds depth and dynamism to Total Service's visuals, subtly reinforcing the brand's character and identity across all touchpoints.
