This Smells Like My Armpit

Industry

Art, Retail

Company Size

1-5

Summary

The smell of raw unfiltered you

Project Scope

Creative Direction
Photography

You smell that? That's the smell of hard work, success and the raw unfiltered power of you.

With a funny, sexy, and beautifully unexpected musky scent, this candle is made with geranium, citrusy bergamot, and cedar absolutes, juxtaposed with Damask rose and ambrette seed to put us in mind of fantasy, power, and a go-getter attitude.

This self funded project was built as a critique on celebrity culture, it’s influence over consumers, and just the pure insanity of some of Gweneth Paltrow’s product lines.

Backstory

Paltrow herself has said that she was inspired to create the candle after a conversation with her friends about the different scents that women find attractive. She said that she wanted to create a candle that would "evoke the feeling of being close to someone you love."We decided to level up Paltrow’s idea, as there is nothing more intimate than nestling up to your loved one’s armpit and giving it a big ole sniff.

Commercial Success

Paltrow’s candle has been a commercial success, selling out shortly after it was released. However, it has also been the subject of a lawsuit, with a Texas man claiming that his candle exploded while he was burning it.On the other hand, our candle hasn't exploded on anyone and genuinely smells nice

Start a project

Fortnite X Balenciaga

Apparel & Product, Campaign, Design Systems

,

Gaming, Fashion, Technology

Black, White

Fortnite and Balenciaga - Fashion’s Foray into the Metaverse, Balenciaga and Fortnite Team Up for a Digital-to-Physical Partnership

Linktree

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

blue, green, yellow, orange

Linktree Rebrand- Best of Behance

Unreal Engine

Branding, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, blue

none

Gin & Juice

Branding, Apparel & Product, Design Systems

,

Fashion; Sports;

black, white

none

Metahuman Creator

Branding, Photography, Design Systems

,

Gaming, Technology, Businesses & Services

Black, white, orange

none

Fortnite Afterlife Party Featuring J Balvin

Campaign, Design Systems

,

Music, Gaming

blue, yellow, orange, purple, pink

J Balvin Will Play a Fortnite Show on Halloween

Sorbo Tequila

Branding, Campaign, Packaging, Design Systems, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Sorbo Tequila- Best of Packaging, Sorbo Tequila's Bold Design Packs a Punch

Fortnite Spotlight Series

Campaign, Design Systems

,

Music, Gaming

blue, pink

none

Sup Dog

Branding, Campaign, Packaging, Photography

,

Hospitality, Food & Beverage

yellow, red

Sup Dog Is An Instant Cult-Classic, Sup Dog - Best of Branding

Icon Motorsports Airflite Helmet

Campaign, Apparel & Product, Photography

,

Sports, Fashion

Black, white, green

Mindsparkle Mag - Icon Motorsports Airflite Vector Helmet

Frances Harvey

Branding, Campaign, Packaging, Web, Design Systems, Photography

,

Businesses & Services

green

Frances Harvey Featured in Mindsparkle Mag

Fortnite Soundwave Series

Campaign, Design Systems

,

Music, Gaming

blue, green, yellow, orange, red, purple, pink

none

Atticus

Branding, Web, Design Systems

,

Technology, Businesses & Services

green

Atticus Law- Best of Branding, Best Lawyer Logos & Branding of 2020

Slay Rosé

Branding, Packaging, Photography

,

Food & Beverage

blue, yellow, orange, red, purple, pink

Slay Rose- Best of Dimension, Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware

Carbon6

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, white, blue, green, yellow, orange, red, purple, pink

Carbon6 Brand Featured in Mindsparkle Mag

Total Service

Branding, Campaign, Web, Design Systems

,

Technology, Businesses & Services

Black, purple, green

Automated Integration is now Total Service

Anorak

Branding, Packaging, Photography

,

Food & Beverage

Black, white, yellow, orange

Anorak Is A Whiskey For Fans Of The Unusual

Partea

Campaign, Packaging, Web

,

Food & Beverage

yellow, orange, red, purple, pink

none

Daedalus

Branding, Campaign, Web, Apparel & Product, Photography

,

Fashion, Technology

Black, white, red

Daedalus Featured in Mindsparkle Mag

Fortnite X Rocket League Kaskade Concert

Campaign, Design Systems

,

Music, Gaming

purple, pink

none

Twitch Summation

Campaign, Apparel & Product, Design Systems

,