Frances Harvey

Industry

Interior Design

Company Size

1-10 People

Summary

Illuminating spaces to activate inspired lives.

Projec Scope

Naming
Logo
Logo Animation
Typography & Color
Illustrations
Social Templates
Brand Guidelines
Website Design

Credits:

Marketing & Brand strategy: Erika Kraus

Client Collaborators:

Jess Taylor (Principle Designer)
Alyssa Eiland (Assistant to Principle Designer)
Kristan Glass (Director of Operations)
Rachel Van Haselen (Design Assistant)

Jess Taylor's extremely talented interior design studio, Thirty7 Degrees, had been delivering incredible work for years. They hit a point where their brand was beginning to hinder their growth and success, and that's when they were referred to us from a long time friend and client of ours. By working closely with their team, the new name and brand - Frances Harvey - was born.

Frances Harvey is a visionary interior design studio with presences in Los Angeles, CA and Austin, TX. The brand marks a new chapter in their story, aligning to the quality of work of work they have been producing for years, and resonates with their intended clientele. We created logos and a comprehensive design language that celebrates the sophistication and impeccable aesthetics of the work they deliver.

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Client Testimonial

“Working with the team at Lazaris was a fantastic experience. From the outset they aligned quickly to my desires for the business, and incorporated feedback quickly and easily. They carefully considered every aspect of the branding process, from the smallest details, to the macro view of the entire business. The end result was a brand that was not only visually stunning, but also incredibly cohesive and memorable. Throughout the entire process, the team at Lazaris was always available to answer my questions and provide feedback. They truly went above and beyond to ensure that I was completely satisfied with the final product.”

Jessica Taylor, Owner and Designer at Frances Harvey

Brand Name Etymology

When looking to rename Thirty7 Degrees, Jess had several wonderful name ideas, but one stood out as the strongest of the bunch. The name Frances Harvey was chosen as an homage to two important and influential family members that played a significant role in her creative journey. This deeply personal, intergenerational name honors her family while blending masculine and feminine etymology to create an enduring and timeless brand name.

Frances Harvey Logomark

The Frances Harvey logomark is a monument to the lasting strength and timeless design they imbue into in every one of their projects. We chose to abstract the H in Harvey and contrast negative space in the columns to reinforce the balance between architecture, space, and design that makes their interior design projects exceptional.

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Frances Harvey Primary Logos

The Primary logo for Frances Harvey is comprised of both the logomark and a timeless bold san serif typeface that has subtle character and personality, but still exudes luxury and elegance. Each piece can be leveraged in combination or seperate.

Cursive Logo Variations

We built a secondary set of logo options for special occasions. This special variation leverages handcrafted interconnected script letterforms with fluid elegance balancing gently on top or intertwined with the bold serif letters underneath. This sophisticated balance captures the etymology of Francis Harvey and the balance they bring to every project. The Frances Harvey cursive script conveys excellence, artistry, and timeless beauty, resonating deeply with clients who seek a truly exceptional design experience.

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Additional Collateral

We not only helped Frances Harvey with their marketing and social posts but also designed pop-up shop event invites, outdoor signage, pillows, branded tape, and their website.

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Brand Guidelines

We built brand Guidelines for Francis Harvey with a focus on being insightful, clear, and useable. We placed special emphasis on photography, as it is one of the most crucial components in showcasing an interior design studio’s work. Alongside the photography guidelines, we also built color, type hierarchy, logo treatment rules, and Adobe Express templates to speed up the creation process for marketing materials.

Color palette and typography

The updated brand color palette retains the primary “Mascot” blue used in the previous identity, as it was a fitting solution and would create a through-line of recognition for existing users. The new supporting palette is a vivid, cheerful array of oranges and plums.

Headlines are lent an inviting, unassuming charm thanks to P22 Mackinac, a rounded-terminal serif designed by Mike Beens. Body copy and smaller subheadings remain in Proxima Nova Remind, a clean and versatile sans serif family by Mark Simonson, which Remind had customized for their unique in-app needs years ago.

Industry

Interior Design

Company Size

1-10 People

Summary

Illuminating spaces to activate inspired lives.

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