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Partea

Case Study View
Gallery View

Industry

Food & Beverage

Company Size

10-20

Summary

every day is reason to celebrate

Joyful woman with curly hair in a 'PAR TEA' shirt against a pink and yellow backdrop.

ProjecT Scope

Naming
Color
Typography
Logo design
Branding
Brand Guidelines
Design System
Packaging Design
Social Templates

Client Collaborators:

Heather Brooks

Partea is a tea brand that believes every day is reason to celebrate and aims to bring the party to everyone. We partnered with them to create a brand identity, packaging, and marketing collateral that reflected their values, screamed fun, and invited customers to the party.

Man in purple coat holding a 'PAR TEA' balloon with a vibrant red and pink background.

client testimonial

Collaborating with Lazaris was a celebration of creativity and ingenuity. We are delighted with the results and recommend Lazaris to any business.

Heather Brooks, Owner of Partea
Smiling man in white 'PAR TEA' t-shirt, with a blue and pink patterned background.
Wild berry flavored 'PAR TEA' beverage in a patterned pink and blue bottle.
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Celebration of life’s simple pleasures

Partea is more than a tea brand; it's a celebration of life's simple pleasures, underpinned by a belief that every day holds a reason to raise a glass (or a teacup). We transformed this concept into a tangible reality by using this vibrant brand ethos as the cornerstone of our creative process.

Assorted 'PAR TEA' pins and 'GINGER HONEY' badge on a bright yellow surface.
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Energy infused branding

We crafted a vibrant and playful visual identity steeped in charm and charisma. We custom built type and shape language that played together perfectly. The design language for this project was inspired by lava lamps. The lava lamp motif felt like a perfect metaphor for how energy and conversations move dynamically through party spaces.

Girl in red on pink background with Partea design elements surrounding her.
Strawberry lemonade 'PAR TEA' in a red and yellow blob-print patterned bottle.
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Photography system

We built a photography system that is easily scalable across all future needs of the brand. We wanted future photo or video shoots to be simple, actionable and scalable so the team could quickly spin up new collateral and campaigns.

Marketing Collateral Design

Finally, we rounded off the project by producing vibrant marketing collateral. This entailed creating engaging visuals and copy that perfectly encapsulated the Partea spirit, ensuring that every interaction with the brand was an invitation to celebrate. Through every stage of this project, our goal was to infuse Partea with a sense of joy and conviviality, making it a brand that truly lives up to its name.

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