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Icon Motorsports - Airflite Helmet

Collateral, Design System, Product Design

Founded in 2002, ICON burst onto the scene with unabashed attitude and a heavy right wrist. ICON was created to address the modern performance rider who claimed the streets as their preferred hunting grounds. The Airflite Vector helmet captures ICON's love of the street and heavy throttle, while setting its sights on a new horizon. The following work showcases our collaboration with 3 Elements to bring forward a full-fledged, and highly adaptable campaign design system, helmet graphics, 3D model work, motion graphics, print design and other collateral.

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