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ICON Motorsports: Airflite Vector Helmet

Case Study View
Gallery View

Industry

Motorsports, Fashion

Company Size

11-50

Summary

set your sights on a new horizon

Cyclist passing by bold green Icon Motorsports advertisements under a bridge, depicting helmet marketing.

ProjecT Scope

Creative Direction
art direction
marketing assets
campaign creation
Helmet Design
3d Renders
Motion Graphics
Print Design
Collateral System

Credits:

Jason Vestri

Collaborators:

3 Elements

Press / Awards:

Mindsparkle Mag

Founded in 2002, ICON burst onto the scene with unabashed attitude and a heavy right wrist. ICON was created to address the modern performance rider who claimed the streets as their preferred hunting grounds. The Airflite Vector helmet captures ICON's love of the street and twisting of the throttle, while setting its sights on a new horizon.

We wanted to encapsulate the thrill of exploration, the dichotomy of ground and sky, and the dynamic nature of the open road. Our design choices for the Airflite Vector helmet were a daring blend of topographic map lines and flight helmet HUD elements, representing the fluid interplay between racing and flying through the earth and the sky.

Woman walking past vibrant motorbike helmet advertisements on a city wall, showcasing graphic design.

Project quote

“We don't just create designs- we craft narratives. We push culture forward by designing work that resonates with your core audience and leaves a lasting impression. The ICON Motorsports Airflite Vector helmet is a celebration of the free-spirited, adventurous essence of riding.”

Alex Lazaris, Executive Creative Director at Lazaris
Close-up of green and black motorbike helmet promotional posters, highlighting dynamic advertising design.
Creative overhead layout of motorbike helmet ads, with a focus on graphic design and branding elements.

Topographic and Flight Helmet HUD elements

The topographic lines are more than a design element; they represent the rugged terrains that every rider seeks to conquer. These lines illustrate the peaks and valleys of life on a motorcycle, and symbolize the challenges and achievements etched into the journeys of riders.

The Heads Up Display (HUD) graphics draw parallels between the freedom of flight, navigating new unchartered territory, and the adrenaline-pumping moments that ICON riders crave.

Together, these design elements brought a captivating contrast to the Airflite helmet, creating a visual representation of the adventurous spirit of riding. Designed with purpose, the heart of ICON Motorsport's brand beats within a wearable piece of art that not only protects but also inspires riders everywhere.

Motorcycle helmet with green accents and patterned design, presented in a minimalist style on gray.
Side view of a sleek motorcycle helmet with green highlights and aerodynamic design, against gray.
Rear angle of a motorcycle helmet showcasing green graphics and contours on a neutral backdrop.
Motorcycle helmet with green accents and patterned design, presented in a minimalist style on gray.
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Right Arrow Icon

Product Feature Launch Video

We pushed the product launch video further than just a basic helmet feature demo. The compelling visual narrative that we crafted goes beyond merely showcasing the product materials and features, but highlights the integration of graphics, construction, and engineering that makes this helmet unique.

These key motifs were blended in an immersive, hypnotic sequence, highlighting not only the helmet's tangible features but also its essence - a testament to the spirit of adventure and the freedom of the open road. The result is a product video that offers more than information; it provides an experience, a journey, as dynamic and exhilarating as the riders we aim to inspire.

Magazine inside of plastic bag with strong graphic design elements presented on a grey background.
Magazine inside of plastic bag with strong graphic design elements presented on a grey background.
Left Arrow Icon

1

/

4

Right Arrow Icon
Motorcycle racer being closely followed by a competitor in front of Icon Helmets billboard.
Cyclist passing by bold green Icon Motorsports advertisements under a bridge, depicting helmet marketing.
Woman walking past vibrant motorbike helmet advertisements on a city wall, showcasing graphic design.
Close-up of green and black motorbike helmet promotional posters, highlighting dynamic advertising design.
Creative overhead layout of motorbike helmet ads, with a focus on graphic design and branding elements.
Side view of a sleek motorcycle helmet with green highlights and aerodynamic design, against gray.
Rear angle of a motorcycle helmet showcasing green graphics and contours on a neutral backdrop.
Motorcycle helmet with green accents and patterned design, presented in a minimalist style on gray.
Magazine inside of plastic bag with strong graphic design elements presented on a grey background.
Motorcycle racer being closely followed by a competitor in front of Icon Helmets billboard.
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