Lazaris was tapped to help evolve the Reflektive design language to be more flexible, dynamic and adaptive in order for their designs to scale with their marketing and collateral needs.
We used the “No Bad Managers” Campaign to be the perfect proving ground for this new design system. For Reflektive, “No Bad Managers” is more than a catchy phrase, it’s an ideology that radiates throughout the company. We wanted to use this ideology to help other businesses have more success within their organizations. Before working with our team, Reflektive had a very limited design system. We helped them see how by using additional typefaces, utilizing type as a texture, and adding to their pattern library, they would have the tools for successful campaigns that scale with their messaging.