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Reflektive

Case Study View
Gallery View

Industry

Business to Business, SaaS

Company Size

100-200

Summary

no Bad managers

People don't quit jobs, they leave bad managers' with #NoBadManagers hashtag.

Project Scope

Design Systems
Conference Design
Collateral systems
Editorial Design
E-Books
Illustrations
Animations
Pattern Libraries
Type Hierarchy

Client Collaborators:

Ada Story
Audrey Peluso
Alex Lorton
Rachel Kolander
Mike Walsh

Lazaris was selected to help evolve the Reflektive design language with the goal for it to become more dynamic and adaptive. This new flexibility in their brand would allow to scale their marketing and collateral deliverables.

For Reflektive, “No Bad Managers” is more than a catch phrase, it’s an ideology that radiates throughout the company. We positioned them to use this mantra to help other businesses have more success and lower turnover rates within their organizations. Before working with our team, Reflektive had a very limited creative range for their collateral needs. Afterwards, they had a robust library of type systems, patterns, animations, and illustrations they could use to create campaigns and marketing material.

Campaign graphic by Reflektive emphasizing 'No Bad Managers' with a contemplative question on management quality.
Minimalistic Reflektive advertisement with a message about the absence of bad management and geometric patterns.
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Two adjacent Reflektive posters in a concrete setting promoting 'No Bad Managers' and empowerment of 'the little guys'.

Adding to Their Type System

At the outset of our collaboration, the Reflektive type system was limited to one typeface and one weight. We increased the versatility of their type system by introducing a monospace typeface and additional weights and treatments. Simple things such as leveraging all caps, when appropriate, helped drive home the message of not tolerating bad managers in the viewers organizations.

Billboard under a bridge promoting Reflektive's 'No Bad Managers' campaign to improve management practices.

Pattern Creation

We took their existing logomark and converted it into a pattern that could be used across a wide range of collateral. The challenge in this system was creating a pattern with enough pauses and breaks as to not make the viewer feel as though they were looking through a fence, as well as providing space for marketing copy. The end result is a flexible shape language that works in a variety of situations and gets away from the solid backgrounds that were previously used.

Two t-shirts, one white and one blue, hanging on a wooden hanger, with 'No Bad Managers' slogans for a workplace campaign.
A rubber stamp with 'No Bad Managers' slogan imprinting a blue mark on white paper, symbolizing accountability in management.
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Magazine spread featuring an article titled 'No Bad Managers' with a discussion on effective leadership and workplace environment.
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