Color palette and typography
The updated brand color palette retains the primary “Mascot” blue used in the previous identity, as it was a fitting solution and would create a through-line of recognition for existing users. The new supporting palette is a vivid, cheerful array of oranges and plums.
Headlines are lent an inviting, unassuming charm thanks to P22 Mackinac, a rounded-terminal serif designed by Mike Beens. Body copy and smaller subheadings remain in Proxima Nova Remind, a clean and versatile sans serif family by Mark Simonson, which Remind had customized for their unique in-app needs years ago.
